This was a project that was inspired by both old school flare and modern design. Eye catching type treatment was important to the client so an off centered angle and classic stroking was used. The name was quite bulky and long so I had to break up the space well enough all while keeping a fluid emblem style. The logo was designed to be clean and customize-able, allowing for easy color pallet change. It was also a conscious effort to keep the logo scalable, allowing for optimable readability and recognition at all sizes.